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Alumni Matters — August 2016

York Professor Explains Why You're Addicted To Pokémon GO

Unless you’ve been stuck inside a Pokéball this month, you’ll know that Pokémon GO is taking over the planet. The new app uses augmented reality to superimpose digital ‘pocket monsters’ (Pokémon) over the real world, displayed on your smartphone screen, which you catch at specific locations or PokéStops. Forbes Magazine recently spoke to York marketing professor Russell Belk on what has so many people chasing around virtual monsters. Read more at Forbes.comPikachu the Pokémon (Image CC BY 2.0: Alex Gilbert /
York theatre talent on stage and behind the scenes at Shakespeare in High Park